WorldSound teams up with the Black Eyed Peas to blow the doors off JanSport�s Annual Shake & Bake Party.
posted: 8/12/2005 - 
WorldSound teams up with the Black Eyed Peas to blow the doors off JanSport�s Annual Shake N' Bake Party at the 2005 Outdoor Retailers Convention (OR) in Salt Lake City.
The 90 degree temperature outside was no match for the intense heat generated at the Port O� Call in Salt Lake City. When JanSport wanted to kick up their annual �Shake N' Bake� party, WorldSound teamed up the back pack giant with the powerhouse, chart-topping Black Eyed Peas. The concert/party was a raging success and the hottest ticket ever at any OR event. All proceeds from the event went to support Big City Mountaineers.
The deal, brokered by WorldSound, included not only the production of a historic event, but also a multi-year deal for BEP inspired backpacks to be exclusively produced and distributed by JanSport.
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